Is Webflow Good for SEO?

May 24, 2023

Ranking first on Google should be the goal of every business and marketing professional. Search engines are the biggest drivers of organic traffic, and results can last a lifetime. Believe it or not, 57% of businesses in the US and Canada still don't have an SEO strategy.

Fortunately, that implies that there's less competition standing in your way. Here's how Webflow and web design in Toronto can help you boost your SEO strategy.

What Is SEO?

Search engine optimization (SEO) is an important marketing strategy attempting to rank your website and its pages on search engines like Google. The closer you rank toward the top for relevant keywords, the more traffic you will drive to your website.

Moreover, this organic traffic offers higher conversion rates than paid traffic on average. Also, once you rank near the top, it's a lot easier to hold your position. This can pay dividends for years to come.

Google uses crawlers to crawl, index, and rank your site based on over 200 ranking factors. Essentially, Google is looking for quality content on a quality website. If you can demonstrate to them that you have that, then you will rank higher.

So, where does Webflow come into this? We're glad you asked!

What Is Webflow?

Webflow is a popular website development platform, comparable to WordPress or Squarespace. They offer both a graphical and code-based designer, allowing users of all skill levels to build quality websites.

However, it isn't just a web designer. It's also a great CMS tool, allowing you to create and manage your content marketing strategy on the platform. This makes it a great one-stop shop for your entire SEO strategy.

Also, Webflow offers migration, allowing you to move your site from one CMS tool or hosting platform. Therefore, if you're planning a website redesign, you aren't limited to your current platform.

Is Webflow Good For SEO?

Whether you're planning to build a website from scratch or undergo a redesign, Webflow is a great tool for building SEO value. Here are a few key reasons why.

Build Quality UX/UI Design Features

Webflow's specialty is allowing designers to build quality user interface (UI) and user experience (UX) features. While these don't directly affect SEO in the same way as other features, they have an enormous impact. Seriously, they're essentially everything in your strategy.

While there is no singular UX/UI "factor" in Google's algorithm, user engagement, interaction, and retention are essential. If users don't click through your navigation system or if they immediately exit your pages, this will destroy your strategy.

Conversely, when users find a beautifully designed, easy-to-use website with the information they need, they'll stick around. They're far more likely to click on links, scroll through your content, and more. This will help demonstrate to Google that users are satisfied with your website content.

Another way these features make all the difference is by building backlinks. Backlinks are links from other sites to yours and they help Google determine your website's authority. This is an essential aspect of your long-term SEO strategy.

However, serious website administrators don't want to link to websites with poor UX and UI. Designing a functional, stylish, and on-brand website with great content is the best way to build backlinks over time.

Webflow Offers Clean Code

Google's crawlers don't scroll through the interface of your website like your users do. Rather, they scan the code. Therefore, there's no way to hide your mistakes from the algorithm.

Webflow offers clean code in a user-friendly manner. While it is a graphical designer, the AI on the system does a great job of condensing and removing unnecessary complexities from your code.

Across your website, this can help eliminate hundreds of unnecessary complexities that will only serve to confuse Google's algorithm. Purging your website of these at the design stage can make a world of difference for your SEO strategy.

Built-in Analytics

Webflow offers its own tracking tools comparable to Google Analytics. However, you can also integrate your other tracking tools seamlessly on the platform, including:

  • Google Tags Manager
  • Facebook Pixel
  • Google Search Console
  • Google Analytics
  • LinkedIn Pixels

The list goes on. This will help you track, analyze, and adapt your marketing strategies over time for the best results.

Easy Tags

Managing meta descriptions, title tags, and other important SEO features is easy on Webflow. You don't need to download plugins or anything else, as you'll have the option to manage this data on every page. Just don't forget to add this, as it is an important part of SEO!

Not only that, but it can automatically add Hreflangs and canonical tags, which are important HTML tags to identify content for Google. However, these often go overlooked, which can hinder your strategy.

Eliminating Plugins

They say that one of the biggest "benefits" of WordPress and other CMS tools is their plugins. However, these vary widely in terms of performance, security, and more.

If you don't know which ones to use and how to use them, they can slow down your website substantially. Poor page loading times are the key driver of high bounce rates, which will destroy your strategy.

With Webflow, you can manage everything on one platform. You don't need to download dozens of plugins for simple tasks to manage each page graphically. This eliminates unnecessary variables, subscription fees, and stress.

Is Webflow Better Than WordPress?

When it comes to SEO value, Webflow is generally better than WordPress. This is especially true for beginner-friendliness.

If you don't have experience on either platform and you want to manage your content marketing strategy or maintain your website yourself, Webflow is a much better option.

First of all, the platform was built with SEO in mind. The platform was introduced in 2012 to help businesses represent their brands and rank higher on search engines. That's why they offer so many automated tools to optimize tags and improve features.

Second, Webflow offers far more features than any standard plan for WordPress. Again, it's essentially a one-stop shop with everything you need to build your website.

Finally, Webflow is more affordable than WordPress. While Webflow services are slightly more niche, you won't have to pay for the business plan or hundreds of unnecessary plugins just to make a user-friendly website.

How Long to Redesign a Website on Webflow?

The size of your website, as well as its function, will determine how long it takes. Another factor to consider is your level of comfort with Webflow, but more on that later.

If you have a 5-page website that needs some redesign, you can expect to finish in a day. However, if you want to build a larger website with an SEO-friendly content marketing strategy, a variety of user features, and more, then it could take weeks or even months to develop.

Also, having a professional web design agency that specializes in Webflow can help you build your website as quickly as possible. Let's talk about that.

DIY vs Professional Web Design

Overcoming the learning curves necessary to build a functional and branded website will take some time. If you're a business leader or marketer, this can take a lot of time out of your schedule.

The right web design agency in Canada can help you achieve the results you want on a user-friendly platform, allowing you to make adjustments over time. This freedom is perfect for businesses wanted to rank on Google over the long term with some DIY work or affordable website maintenance services.

Remember, a modern-day business can't thrive with a DIY website. Like it or not, most of your potential customer base spends their online time on sites like Facebook or YouTube, which have large teams of dedicated software engineers. We're not saying you have to compete with these giants, but you do have to live up to certain expectations.

When it comes to ranking on Google and building user experience, there's no substitute for professional web development. In today's competitive market, give your business the edge it needs to get ahead. If you want to compete, choose the right web design agency in Toronto today!

Choose the Right Web Design in Toronto

Webflow is a great tool for building high-quality sites with SEO value. It offers plenty of great features for building a branded, user-friendly, and Google-approved website. With the right services, you can transform your website today as soon as possible.

Stay up to date with our latest marketing tips, and don't hesitate to contact us with any questions or for a quote on web design in Toronto!